Well, so far, Photoshop… not my thing. However, I am making some progress. When I first enrolled in COMM 3022 (03), Visual Design and Communication I had no clue what to expect. I’ve never had to use Photoshop in any other course, and I didn’t have the personal desire to learn how. Until this January I had never opened the program. However, after the last few weeks working with Tess, there is a small light at the end of the tunnel. In the first few weeks, we focused on Contrast, Repetition, Alignment, and Proximity. Here is a small look at what they consist of:
Contrast – This is what makes an image truly pop off the page. It also allows for a focal point. We explored many images that displayed this character.
Repetition – This one speaks for itself, it involved visual repetition. Searching through images online, it became clear that this is a characteristic that is used frequently in Photoshop, etc.
Alignment – With alignment, there are connections throughout the images or work. We looked at many samples of text that had a well routed layout featuring prominent white space. You can find endless samples of well-aligned work via the Internet, magazines, newspaper articles etc.
Proximity – Proximity is placing similar things together, suggesting a relationship between the two.
Each of these four elements are key to visual design. Keeping that in mind, I’ve been searching for examples of each. Here is one image that I found on Google that has a really great color contrast.