Our guest speaker on Tuesday spoke a lot of branding, and effective marketing techniques. One of these outlined was the importance of brand consistency. This is particularly important to brand recognition, across multiple mediums.
This article speaks of brands that excel in brand consistency. It speaks particularly to groups that focus on multiple social media networks with common messages, and images. One that I feel stood out would be Target. The shade of red target has associated itself with makes it possible for brand consistency with just a colour. While reviewing twitter, Facebook and other pages you will see the colours red and white, along with their signature shape, the bullseye. This goes back to another note addressed being the importance of simplicity. These simple symbols and shades keep consumers attentive without being overly stimulating.
Other companies noted included Google, Facebook and LinkedIn. Check it out!