Branding is probably the most important piece of your business. No matter why type of business it is, branding can be very effective and persuasive in gaining exposure and building your reputation. By having an effective branding strategy, it will give you a major edge in competitive markets.
Your brand strategy is how, what, where, when and to whom you plan on communicating and delivering on your brand messages. Branding takes the form of business cards, websites, brochures and any ad campaigns. Literally, anything that you put out to the public for your business should be branded and done so consistently.
When doing research for my creative audit, I came across this thought bubble on branding. Everything that relates to the business including price and customer service all can be brought back to strategic branding. When you are the face of your company, your logo and company name are going to remain constant and they need to properly represent you and your business while being catchy and engaging.
When Matt came in to speak with the class, he stressed the important of branding and how it can both positively and negatively the product or company. He spoke about the consumer and how important they are in the whole process because the brand needs to be built around what the consumer wants or needs. When he mentioned the quote “If you’re not better or equal to the competition, you had better be cheaper”, it really made sense that there is such a competitive market and that it’s extremely important to stand out. That’s how the business world works.