How images and colour influences your brand

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In the past few months I have become more familiar with the jewellery company stella & dot. The business itself functions a lot like the makeup company Mary Kay. Sale associates receive products each month and can sell door-to-door or host parties with friends in order to sell some amazing pieces. I really love how the colour turquoise is used throughout their product line and promotional materials. It keeps their items looking consistant and well put together.

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Here is an example of an ad that the company used on their website. Again the type face and colour scheme is consistant with the stella & dot brand. Clean, girly and well put together in my eyes. The jewellery itself sticks out from the calm background, and complementary colours are used throughout the advertisement. I also love the added pops of colour on the packaging, which makes the overall look even more fun.

Just looking at stella & dot’s promotional material like it’s website, advertisements and Facebook page makes me want to learn more about the company and the products that they sell. I am finding more often now when I ask people where they got their lovely jewellery, stella & dot is the answer! We have learned a lot this term about what works and doesn’t work when brands are trying to promote their business. I find stella & dot have created a brand that is consistant, girly, yet sophisticated all at the same time. ImageEmma Pace

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