The conversation of effective business cards is one we have shared many of times in class. After reviewing in class presentations, many students including myself have designed new business cards for their organizations. However personally, I did not consider the durability of this new card and with this the practicality.
The business card featured above demonstrates an intense connection to their audiences. This card not only states the appropriate information, but also demonstrates what the service does. Because it is useful to bike riders, they will likely hold onto this card for quick tune ups, and if the issue becomes to large to handle themselves, they will refer to this card which has served them well for so long. I’d love to see this kind of business card grow in presence, and feel it’d be a really effective way of marketing.
Our guest speaker on Tuesday spoke a lot of branding, and effective marketing techniques. One of these outlined was the importance of brand consistency. This is particularly important to brand recognition, across multiple mediums.
This article speaks of brands that excel in brand consistency. It speaks particularly to groups that focus on multiple social media networks with common messages, and images. One that I feel stood out would be Target. The shade of red target has associated itself with makes it possible for brand consistency with just a colour. While reviewing twitter, Facebook and other pages you will see the colours red and white, along with their signature shape, the bullseye. This goes back to another note addressed being the importance of simplicity. These simple symbols and shades keep consumers attentive without being overly stimulating.
Other companies noted included Google, Facebook and LinkedIn. Check it out!
Signs are a highly important part of a functioning society. A sign can include a letter, a road sign, a song or anything that represents something else. In order for a sign to be effective it must be clearly understood throughout the societal parameters.
Here is an example of how signs can be horribly misinterpreted. Because a sign stands for something else, if the viewer is not clear as to what this something else means there is room for interpretation. In this particular case, the lady believes the popular “Deer Crossing” signs found throughout wooded regions were signs encouraging deer to cross at this designated location.
It is impossible to create a mutual understanding of signs, as different things have different meanings to different people. What is important is the majority of persons are able to comprehend its meaning, creating purpose.
The notion of the male gaze is something that I had only become familiar with throughout Audio Visual Communications. It is one however, which I find interesting in better understanding how females are viewed in media.
While this cartoon does not include visual innovation, it does successfully create a representation of the male gaze cross culturally. This states that we associate the male gaze with the way females present themselves across the globe. The cartoon is very standard for a political spoof, with large bolded lettering and caricature like drawings.
An interesting use of Photoshop would be to compile an image with two real life females sporting preferred attire. This could be done through the use of layering the images, then using the magic wand tool to remove each for their respective backgrounds. I would like this image to be symmetrical to ensure neither female holds dominance over the other. From there the gradient effect could better create a smooth transition, allowing for a better quality photo. Using the shape tools to create the word bubble, and then the text tool to create the chosen words we could then include these text boxes. I think this image would be more powerful to those viewing as it would be more hard hitting then a lighthearted cartoon.
The use of Contrast, Repetition, Alignment and Proximity (CRAP) can be found in any successful web page design. This is used in order to ensure readers stay interested in what it has to offer, and are visually pleased. Apple does a great job of this throughout there website, making it extremely effective and easy to navigate.
Contrast – The idea behind contrast is to create drama through different visuals. Apple does this by using the gray scale to go from, white, to gray then black. This makes the page, first easy to look at, but then still eye grabbing as black on white is a bold look. The idea of blue being used as a highlighting tool makes it easy to see, without being overly stimulating, like a colour such as red would be.
Repetition – The repetition of the same font throughout the webpage makes it straightforward to maneuver. This constant use of the same font allows us to focus on content, without being overwhelmed by visual tricks.
Alignment – Sophisticated would be a great word to describe the Apple webpages stance on alignment. It includes clean lines, clean shapes, all with the purpose of accessibility. A simple style with sharp choices allows abstract alignment to appear nature while still remaining clean.
Proximity – The use of proximity of text boxes allows for Apple to continue on ideas, while creating diversity of text. This allows for a theme to be broken down further, yet remain visually consistent with other topics of similarity.
For a closer look at the Apple website check out: http://www.apple.com/ca/
– Emily N
Throughout the week of January 22nd and 25th we experimented further with Photoshop and worked closely with the combining of two images to create one. We did this through utilizing layers, followed by working with the lasso tool then finally the flatten tool.
This reminded me of the familiar advertisement of a popular beverage “Corona”, where a visual theme would be a bottle placed on a beach. The image above can be found at the website http://www.fuelyourcreativity.com/. As it is clear the images are taken from different files, I had always wondered how they created such a seamless combination. It is now clear that tools such as the magic wand feature, the gradient feature as well as the tools mentioned above make it simple for brands. It shows that while much work is placed into the creation of a flawless final image, it is made easy in terms of program use. Instead attention to detail is needed to make these advertisements so successful, ensuring shadows and blemishes are hidden.
While the symbolism of the bottle on the beach may be used to create a sense of relaxation and refreshment, the colour relationship used works magnificently in partnership to create these emotions. Upon further examination of this advertisement, I was able to note the analogous combination of colours displayed in all of Coronas advertisements. Shades of blue, green and yellow are the focus of the eye catching promotional material as well. With this, the usage of tints creates dimension, drawing the eyes onto the product.
– Emily N