Contrast

goodbadcontrastWe have talked a lot about the importance of contrast in class as it is the first letter in the CRAP principle but you never really notice how important it is until you see two of the same picture. One with good contrast one with bad. A lot of my posts recently have been related to our creative audit but lets be honest that consumes most of my time and that’s where most of my ideas are generated. I was playing around with colours because unfortunately my organization requires me to focus on one particular colour. Creating a picture so that it is still interesting when you only want to use one or two colours requires good contrast. Colours that are complimentary are more likely to look appealing. Do not use two colours that are close to each other on the colour circle as they will be too similar and your design might get a washed out look.</p><p>Try different things. If you have your font blue and your background yellow and it doesn’t quite look right, try changing it up. Put our background yellow and your font blue. Trying differing things is the best way to create a masterpiece Also if you like your colour contrast but your words seems to be getting lost in the background, right click on your text layer and go to blending options and select stroke. It will outline your words making them more defined without requiring you to change your chosen colours. Enjoy</p><p>-Holly</p>

Creative Audit

When I was working on creating my creative package for our final project a few things came to my mind. How am I going to get attention with my work? Will my point get across? Where should this advertisement be displayed?

Let’s go on a little side note. Spy Kids. I was watching Spy Kids when they explained that kids can do things that adults cannot because adults over think things and look beyond the basics. They always think a problem must be more complicated then it has to be.

Now take a step back and think about your project. Don’t over think it. Go inside the box for a minute and think of what ‘elevator door message’ you want to get across and the simplest way to do this. Once you have your base idea that is when you can add in your creativity. Sometimes all the stress gets to us and we try to create some masterpiece by spending day in and out drawing out plans when all we need to do is step back and apply the basic principles. Don’t forget your CRAP (composition, repetition, alignment, proximity). Make sure you know your target audience and remember to think like a kid because sometimes the most brilliant idea is right under your nose but you’re too busy overthinking every step of the project. Relax.

Good luck everyone on your creative audit!!!

Photoshop

Do you have a great idea but don’t really know the tools used to create it. This website will definitely help (http://www.howtogeek.com/98103/30-of-the-best-photoshop-tips-and-tricks/)

I often find in class I have these ideas in my mind that I am unsure how to go about. Last week I asked Kyle to show me how to have your words go around the edge of an image. I wanted to words to wrap around a light bulb instead of just continuing in a straight line. Of course he successfully showed me how to do this and has many neat tips and tricks up his sleeve but unfortunately our classmate, Kyle, will not always be sitting behind you when your great idea comes to mind.

Not only will this site refresh or teach you things you didn’t really understand in class, this site has some tutorials along with great ways to do neat things. Have you ever wondered how to colorize a black and white vintage photo? Or how to make your picture or person look like a pencil drawing? This website has you covered.

When making your projects don’t be afraid to step outside class material. Take a few minutes to look through sites like this one and learn new tools that will make your design stand out in a crowd. It’s not like you are just using this software for a class project, you are going to be a public relations professional and you are going to need to know how to use Photoshop for the rest of your career.

Besides your professional life, do you know how cool of a Valentine’s Day or Birthday card you can make in ten minutes? Add a personal touch in your Christmas cards this year instead of buying them at the dollar store. 5 minutes of your time to learn a new technique will put many smiles on your face.

-Holly

A day full of questions!

Aside

Sitting in my room I was looking around at the different pictures and posters and noticing isometric unique colour mixes. One example, I have a picture of Kellan Lutz on my wall wearing a white tank top. What’s strange about that? The backgroundGetAttachment.aspx of the picture is white. I believe this technique was used because the only thing that’s not white I’d his face, part of his chest and his muscular arm. It draws you to the features they want you to focus on but still gives you the 3-D human characteristic.

Another poster on my wall is actually one I would like some answers to. The only white space on the poster is the writing. But would that really be considered white space because it isn’t just empty space. It’s the space used to create the message.

Lastly I would like to finish with a question. There are many rules in creating pictures and designs such as alignment, repetition, the rule of thirds, etc. If these rules are what makes a good design or the perfect photograph then why is it considered artistic to stray outside these rules? Some of the best work created is different than these rules because in order for something to me memorable, it needs to be different

-Holly

InDesign

I came across this website, http://www.indesignmag.com/ and thought it was really neat and relatable to what we are doing and could help both people who are confused or just need some guidance. The site offers a number of things including tip of the week and templates. It is actually the website for a magazine that you can subscribe too. The current tips of the week include:

“Five Guide Tips
1. Double-click the spot on the ruler where you want to add a guide.
2. While dragging a guide, hold the Shift key to have the guide snap to tick marks on the ruler.
3. Hold the Option/Alt key and drag an existing guide to make a copy of it.
4. When you’re dragging a new guide from a ruler, you can change it from horizontal to vertical (or vice versa) by holding Option/Alt.
5. To create a page guide that extends to the edges of a page, drag a guide from the ruler and release the guide over the page. To create a spread guide that extends to the edges of the pasteboard, drag a guide from the ruler and release the guide over the pasteboard (or hold the Command/Ctrl key while you release the guide.”
– Mike Rankin

You can even download an app to get similar things to your phone. All of these resources could be vary helpful not only for the class but for using the program in the workplace. Seeing a template may just give you a great idea for your next project.

-Holly

Training Course

After attending a military public affairs training course during February break I noticed a lot of repetition between what we were learning in class and what they are taught. There was also some interesting differences but most of those related to our writing class then it does our text based media. A professional photographer came in and talked about the rule of thirds. We talked about different angles and how to attract your audience. To add on to angles, a student in my other class did a study on how lighting effects the way a consumer perceives a product and if lighting from the left was more attractive tthen lighting from the right. They concluded that if a product was lii from the left in an advertisment the consumer was more likely to go out and purchase this product. This is important to keep in mine when trying to attract the audience to a prouduct. The study was done via a print ad. Lighting for a print ad can be changed in photoshop to better apeal to the audience and make the ad more attractive.

We talked about words and titles. Not specifically to print ads but a journalist talked about how when she worked for the Chronicle Herald they were not allowed to have their titles longer than 140 characters. The reason for this was allignment. If the title was over 140 characters they couldn’t properly allign it with the story making it look very awkward in the newspaper.

-Holly

Newspaper

You know how when there is an annoying sound in the room and you don’t hear it but someone points it out and then you can’t take your mind off of it? Or when you go buy a car and once you have it you see it absolutely everywhere. It all has to do with awareness. Once you have knowledge on a specific topic you are more likely to pay attention to it. Well now that I am aware of different principles in creating designs and different ideas behind them, that is all I see. Even when I watch T.V instead of fast forwarding the commericals (thanks to technology) I watch to see what method they use. The CRAP principles can be applied to commericals as well. Even though they are not stationary contrasts, repetition, alignment, size of words, design, almost every element of print designs can be applied to advertisments. I find it gives me more repect when looking at a print ad. Instead of just seeing it as a whole I picture them putting it together. I picture them making multiple layers and trying different filters to see what would make there ad the best it could possibly be. If the average viewer was more aware of the art maybe they would have more respect. I think now that I am aware of this art it is something I will never be able to ignore.

-Holly

Advertisments

Image

Nokia-800-Ad-1

When I saw this advertisment it caught my attention. That brought up another thought it my mind. What draws us to different advertisments over others. Well. It is often some of the same concepts talked about in class. In this case, colour contrast, alignment and repetition. The colours are definetely what grabbed my eye and made me intrested in what was being shown. The repetition of the cubes keeps your interest but also does something very unique. The cubes are aligned in a way that they lead your eye to the prouduct trying to be promoted, the phone. When these concepts are used together it can create not only a very visually apealing picture but also create a way to sell or promote something to a consumer.

-Holly

IMAGINATION

imagination

I made this image in photoshop and thought it demonstrated many things we were learning in class. The obvious rule here would be repetition. Not only is there three heads, there is three sheep. I also used some of the tools from photoshop we were learning in class. Letters can be different colours by individually highlighting each letter and changing the font or colour. Try some different things to get the perfect look. I used the clone stamp to take away the shine on the bald mans head because it makes a smoother, faster difference then using spot healing. The magnetic lasso works better if you click the outline of what you want instead of just letting it do its own magic. Little Bo Peep was not just a simple image from google. Here is the image I took her from: vintage_little_bo_peep_mother_goose_nursery_rhyme_postcard-p239977495814646209enq37_216

There are many different tools in photoshop to make your picture stand out from others. Don’t forget to get creative and don’t be afraid to mess up, you could just end up making a unique picture that knowone else will have. I originally wrote use your imagination and decided just imagination was more visually appealing. Have some fun and enjoy.

Holly