photoI found this photo on Pinterest while I was browsing through the Photography section. I generally look for unique photos that I could re-make with my friends. This picture caught my eye for two reasons. One, because it looked like a neat photo or painting and two, because I was not sure what it was. Even after looking at the picture for about 5 minutes, It still looks like a painting. This picture gives off kind of a confusing appeal. We know it is a shadow of a person on a raining street. Is it a male or female? Is it day or night? Where are they walking?

The angle of this photo is I think the main confusing factor. Because it is taken from a further distance and from below. But this photo is rotated, it is upside down so it makes the shadow image look like it is the actual image in the photo. Not until you look close do you realize that the small opposite image at the bottom is the actual person, which I believe is a man.

To analyze this photo further, I actually turned the picture around. This is not the way it was meant to be viewed but it helped locate certain design aspects. A main aspect that they focused on is the rule of thirds. He is walking on the side of the road. Once I turned it around, the person actually appeared to be walking into the light, it looks like day time. Before I turned it around, I thought it was night time.

It’s crazy what angles and rotations can do.

-Alexandra McNab


Vodka leads to phenomenal web design

Catchy headline, eh? I thought it was clever, haha.

After my rant on the gold sluicing website, I found a website that I absolutely fell in love with the design and I though that I would share it with you on this blog post.

This website that I’m looking at is for Grey Goose vodka, found at The elements of their website work very well together and they truly capture the viewers interest with the vibrant and vividly clear photography. The consistent typography used across the website works great, especially with capitalizing the font across the website. They did a great job at making important information pop my making the fond size significantly larger than the content.

The layout of the website was done cleverly, especially with how the scrolling works. When you scroll down the website you it goes through five vibrant images that really drive home what Grey Goose wants you to see. They’ve really hit all the points on the C.R.A.P. principles of design. They show contrast in a couple different places. The navigation bar, which was cleverly placed at the bottom of the page is much darker than the rest of the layout. Also, the images they show also so great deal of contrast and visual appeal. They’re repetitive with the font that they choose, as well as the images they are also using are repetitive in the nature that they’re vibrant, full of detail, and close-up. They also played with alignment, rather than having everything justified in one spot, they have text justified in different places. The layout overall is justified to the center, but the elements of the layout are justified in different places and tastefully done. Positioning, this entire layout is based on positioning and where they want your eye to go. They hit this principle spot on, I think!

Anyway, long story short, I think they did a phenomenal job designing this website. Great job Grey Goose!





The conversation of effective business cards is one we have shared many of times in class. After reviewing in class presentations, many students including myself have designed new business cards for their organizations. However personally, I did not consider the durability of this new card and with this the practicality.

The business card featured above demonstrates an intense connection to their audiences. This card not only states the appropriate information, but also demonstrates what the service does. Because it is useful to bike riders, they will likely hold onto this card for quick tune ups, and if the issue becomes to large to handle themselves, they will refer to this card which has served them well for so long. I’d love to see this kind of business card grow in presence, and feel it’d be a really effective way of marketing.

Latte art

I’ve been working in a coffee shop for longer than I care to admit. Like any job, there comes a point when you try to add variety into what you do. For me, that came with learning latte art. It’s an art in several ways. Of course, the obvious that involves drawing images on top of the latte but also in making the milk in such a way that allows you to do it in the first place is something that has become a skill I’ve yet to master. Although I have grown to realize that the humidity in the air does play a part in it. The rest is how the milk is steamed and most importantly, time. Once the milk is steamed, letting it sit for a few seconds allows the bubbles to pop and form microfoam, the key ingredient to making latte art.

Some of the things I’ve drawn on lattes have included things like trees, leaves, clovers, dogs, cats, monkeys, flowers and butterflies. For some reason, I’m not very good at coming up with things to draw on the spot so unless I have an image in front of me, I usually just go for something default, like this one:


But sometimes, I’ll google something on my iphone that I want to put on a latte and use the picture as a reference point. Such as this angry bird:

angry latte

Or this Psy Latte pairing:

psy latte

I also made this one: photolatte

…in photoshop. It’s the face of my co-worker who, of course, actually made it into a real latte:


Just a neat way to be creative at work and bring design into something you can drink!






I was looking at my Mom’s business card for Marks Work Wearhouse and realized how different it was from how I remembered their colour scheme was from when I was growing up. Over the past couple years Marks Work Wearhouse has done some revamping with their logo, and brand identity. These were all subtle changes that slowly happened, and when I found myself holding my Mom’s business card, it somehow sunk in.

Growing up I was always at my Mom’s store a lot, it had this tacky blue ceiling to attempt to cover the pipes above, but was also one of their “colours”. Throughout the changes in the last couple of years, Marks Work Wearhouse has changed to Marks. Their slogan Clothes That Work has changed to Smart Clothes. Everyday Living. Mark’s colours use to be orange and blue but now their main colours are bright orange and grey. Instead of having blue feature walls, they now have orange feature walls throughout many of the updated marks.Even the outside signs are changing on the newly re-done Marks. Instead of having blue and orange lettering with curvy font, their store signage now is white lettering with grey and orange accents.

Mark’s has a completely different look now, however I feel this represents the company better. It is a cutting edge and more up to date version of the company. I feel throughout alignment and colour contrasts that they have chosen, truly represents the core values of Mark’s.

-Emily Levy

MacIntyre Purcell Publishing Inc.

When I first set out to do my Creative Audit and Designs for MacIntyre Purcell Publishing Inc., I had intended to give them a revamped home page for their website. However, the president of the company assured me that he was perfectly content with the website as is.

I’ve decided to use my recommendations for the home page as a blog post. I recommend that MPP find a different background for their website, make better use of their space, and make the options more defined.

My first concern is the hidious wood panelled background. It appears dark and dreary and makes other aspects of the page hard to notice. I would suggest using a background that is a light blue and makes use of white. This will make logos stand out more and shows MPP’s pride in its Nova Scotian roots.

I would also get rid of the “The Art of the Story” image in the middle of the page. It has little to do with the company and the space could be better used to promote products or the company culture.

I would lose the Publishing Workshop link as well. The workshops haven’t recently been offered and the link has become redundent.

For anyone wishing to check out MPP’s website, it can be found at:




As we learn more and visually become better at picking apart layouts of various mediums and bad design elements the more interested I become in learning how to create good design projects. I decided to show my creative audit piece again from class and try and explain the choices I made.

Ballam has a goal and the goal is to make clients life easier by providing personal coverage for each situation and each client. This may seem simple but is very important and is very time consuming. The only thing that should be simple is the clients finding the information they want to know quickly and efficiently. Their website I thought was great! Not to many tabs not to much information in one spot they definitely put time and effort into the creative aspect of their website. The only changes that I made were to change the color scheme to keep it consistent with the letterhead they send out to clients and to incorporate the blue in the shield with the blue in the main header.

The subheadings and format of the website were excellent and I did not change that except for the color so it flowed properly throughout the whole page. The white space could have been condensed throughout the bottom of their webpage but this could easily have been changed.

The website was clear and concise as well had personal touches including staff member’s photos so that clients could get to know who they were dealing with. This website only needed a few tweaks then would be perfect! I had a lot of fun adapting their website and business cards and am hoping they will apply these changes at some point in time!



Leave it to a pro



Now we all know three are some bad websites out there, this has been made clear after watching our classmates present their creative audits. Seeing professional businesses present their company online in the way that they do seems odd to us who now understand how simple changes can make a huge impact. The simple and effective tool a business can us is quality. If a new client views a quality website it can make a world of a difference in how they view them as a whole. Visual appeal is simply important. The eye naturally leans toward visual elements that are easy and simple to read, view and understand. These are the simple mistakes that I can see in this website design.

 As you can see I needed multiple pictures just to show the entire FIRST webpage. This is a never ending website the main page needs to fit the computer screen without having to scroll down. That is problem number one.

Problem number two would be what I like to call “garbly goop”. Words, words, words and more words is what is on this page. I know for myself I would rather find another stable to ride at then try and have to decipher this website to try and find the necessary information needed.

Problem number three would be simply the color and pictures; it is not inviting or fun looking to me. I know as a child if I was going to riding lessons I would want to see lots of pictures of the facility and the horses that actually are there.

Last but not least the fonts I counted nine font choices and I’m sure there is more. On the main page there should not be a lot of information to begin with but if you are deciding to put a lot on, try and at least stay consistent. This draws the eye in every direction and its hard to decided what is of most importance.

 All of the content needs to be listed or at least have bullets and main headers to separate the information for the client. So in this case I would save the website for the pros and the riding to the instructors not the website.


This is Just Wrong!


This is Just Wrong!

It’s amazing to think how much times have changed. This isn’t an ad that we would ever see today. This is a good example of an unethical advertisement that is taking advantage of their consumers. Marketing and advertising always finds ways to attract their consumers, some being more ethical than others. But in my opinion, this ad goes a too far by using a baby to promote a product that we all know is unhealthy.

Even though they have a baby in the ad, their target audience is parents. Every good parent wants to do whatever they can do make their children happy and healthy and I’m sure during this time era, parents might not of necessarily know how terrible pop is for people let alone babies.

As we’ve talked about in previous classes, advertisements typically use “attractive” babies, or people in general to sell their products. This is one of the design elements that they most likely strategically used for this image.

Aside from the baby, they did use some strategic design elements in their ad as well. For example it’s monochromatic. They use black and white through the image, except for the colour green to highlight the 7up and make it stand out.

Most of their font is in black, but they use green to highlight “does it” in “Nothing does it like Seven-Up!” I think it probably would have been more affective to highlight “Seven-Up” instead because I would assume that’s what they want their audience to remember.

The photo uses the rule of thirds and contrast between font sizes. I found it interesting that they made the smaller text, so small that it was difficult to read. That seems slightly suspicious to me!

What this advertisement represents is wrong in many ways. However, their use of design probably made this crazy image actually sell their product.

Husky friends


Husky friends

I thought this photo was adorable. As you can easily tell from many of my other posts, I love animals. Whenever I come across pictures of animals such as these two huskies, I always have to stop to analyze it. This photo sort of tells a story, as many people say “a picture says one thousand words.” By just looking at this photo you can tell that the photographer captured a great moment with these two pups being friendly.

This photo includes a great use of contrast, focus, and it is monochromatic. The contrast between the black, white and shades of gray brings great exposure and brightness to the overall photo. The snow makes the photo very bright and light, which makes the grays and blacks on the huskies really stand out.

I really liked the focus on the huskies in this photo. The blurred out tree branches in the background put great focus on the huskies which I thought made the photo look very professional. I thought this photo was the best example of good monochromatic use. The blacks and grays are very contrasted and differentiated in a crisp way from the white in this photo which makes it look very clear.

Something I’ve learned is that if your viewers can easily tell what the main focus was meant to be when you took a photo, and if they understand the scene you tried to capture or create, then it was a job well done by the photographer and/or editor. Clearly the photographer knew what he/she was doing, and I really enjoy this photo.

– Maddison Wilson