As we learn more and visually become better at picking apart layouts of various mediums and bad design elements the more interested I become in learning how to create good design projects. I decided to show my creative audit piece again from class and try and explain the choices I made.

Ballam has a goal and the goal is to make clients life easier by providing personal coverage for each situation and each client. This may seem simple but is very important and is very time consuming. The only thing that should be simple is the clients finding the information they want to know quickly and efficiently. Their website I thought was great! Not to many tabs not to much information in one spot they definitely put time and effort into the creative aspect of their website. The only changes that I made were to change the color scheme to keep it consistent with the letterhead they send out to clients and to incorporate the blue in the shield with the blue in the main header.

The subheadings and format of the website were excellent and I did not change that except for the color so it flowed properly throughout the whole page. The white space could have been condensed throughout the bottom of their webpage but this could easily have been changed.

The website was clear and concise as well had personal touches including staff member’s photos so that clients could get to know who they were dealing with. This website only needed a few tweaks then would be perfect! I had a lot of fun adapting their website and business cards and am hoping they will apply these changes at some point in time!




A day full of questions!


Sitting in my room I was looking around at the different pictures and posters and noticing isometric unique colour mixes. One example, I have a picture of Kellan Lutz on my wall wearing a white tank top. What’s strange about that? The backgroundGetAttachment.aspx of the picture is white. I believe this technique was used because the only thing that’s not white I’d his face, part of his chest and his muscular arm. It draws you to the features they want you to focus on but still gives you the 3-D human characteristic.

Another poster on my wall is actually one I would like some answers to. The only white space on the poster is the writing. But would that really be considered white space because it isn’t just empty space. It’s the space used to create the message.

Lastly I would like to finish with a question. There are many rules in creating pictures and designs such as alignment, repetition, the rule of thirds, etc. If these rules are what makes a good design or the perfect photograph then why is it considered artistic to stray outside these rules? Some of the best work created is different than these rules because in order for something to me memorable, it needs to be different




I have seen a few really cool ideas for business cards lately, many of them just cool designs or made out of interesting materials. Although they were not the regular boring business card printed on a thick white piece of paper they would still probably get lost or thrown out at some point if they were in my possession. The picture I have attached, on the other hand is not only a business card but something that will come in hand at some point in the future. It is small enough to fit in a wallet and works as a functioning bottle opener.


This is by far one of the best ideas I have seen for a business card yet. It is something that people will hold onto because of its function which in turn results in potential clients keeping your information for the moment when they need it. There are a few other business cards I have seen while surfing the internet that also serve other functions. Some of these are cards that act as a shoe horn, paperclips, lock picking tools, and USB’s. All of these seem as if they would be much more effective than a regular business card because they have other functions. I know personally when I see a creative business card it makes more inclined to hold on to it and likely use that business in the future.






I am going to apologize ahead of time for the quality of my image. My beaten and battered Iphone3   doesn’t take the greatest pictures, but when I saw this menu at a fish and chips restaurant in Toronto over my study break I had to take a picture and share it on the blog.

There are two main reasons that I thought this menu was horrible, as well as quite relevant to two of the four principles of basic design, or otherwise known as C.R.A.P. I will start by criticising the contrast or lack of, on this menu. As one will notice when they first look at it every word or price on the page is the exact same size font without any words bolded. Not only does it make the menu look bad but it was also the hardest menu to understand that I have ever seen. It was hard to tell what the difference was between the name of the dish was and what the different options where for that dish as all the worlds looked the same. In the four principles of design it states if something is not the same make it very different. That is what is needed to create some contrast and ultimately make it easier for customers to understand what exactly they are ordering.

The second is the alignment. Just from taking a quick glance at the menu you can notice that not even the prices are lined up on the menu. Everything is scattered randomly throughout the page making it near impossible to understand the menu. You will also notice that the option to have your meal with chips is never in the same area on the page but always in a random location.

This menu is the definition of C.R.A.P. if you take away the periods between the letters. I was truly amazed at how confusing it was and after trying to understand it for few minutes I just decided to go with the safe option and get fish and chips.


The Approach to Business Cards


I know I’ve seen business cards over the years that I thought were neat or even fantastic. However, because of my awful memory, they all escape me now so I resort to doing a quick google search to try to find some that jump out at me as being great.

Like most things used to promote or bring awareness to a person, brand or organization, what one does is important to how it is perceived by the public. A lot of it comes down to first impressions and for a lot of smaller businesses or self-employed people, a business card is often someone’s first impression of what you do. Here are a few examples that I enjoy:

Movie Crew business card This one is a mini clapboard in the form of a business card. Awesome for someone who is looking for a career in the behind-the-scenes film industry. The clapboard is used on set of any film to sync video up with audio during the editing process of the film because most of the time, the sound is recorded independently from the video and they have to be paired together afterward. It’s that instantaneous sound made by the clapboard that allows the video editor to ensure everything is perfectly in sync.

Microphone business card This business card takes the shape of a microphone, specifically a radio microphone suggesting that the card’s owner might be looking for a job at a radio station or perhaps a recording studio – one that focuses on recording jingles and commercials. I like this card because, like the clapboard one, it’s simple but it’s also easy on the eyes without sacrificing style. This card tells me that all one really needs to put on a business card is a name, phone number and email/web address.

Clear business card This business card takes on a more standard look except instead of regular paper, it’s transparent. This strikes me as a good idea for someone taking a more general approach to getting his or her name out there. Maybe for an office, some sort of a printing company or even a PR agency. That way, you can go for the standard approach to how the text is formatted and grab attention by the material the text is printed on.